Arlington, Texas-based esports venue Esports Stadium Arlington announced a trio of new partnerships on Tuesday. The new partners include gaming and esports digital media licensing platform ESPAT AI, California-based peripherals company Quadraclicks, and gaming audio technology company JLab Audio.
Financial terms were not disclosed for any of the deals.
Under the terms of the new one-year deal, ESPAT AI will work with ESA to capture images and video from important esports events taking place at the venue and distribute it through its media licensing platform. ESA joins a growing list of sponsors that have signed media rights deals with ESPAT AI including the LCS,? Version1,? MAD Lions, Team Queso, and Talon Esports, among others.?
The JLab Audio partnership will run through the remainder of 2021 and will see headsets integrated within ESA¨s Gamer Gallery and during live Twitch broadcasts. ESA will also promote the brand during select tournaments. In 2021, JLab Audio has partnered with MSL and EA Sports¨ 2021 eMLS Cup and with the MLS club LA Galaxy and its eMLS team.?
The partnership with QuadraClicks will run through the remainder of 2021 and will see the ergonomic mouse product sold in the venue and ESA retail. ESA and guests will also provide testimonials on how the mice are positively impacting work and gaming, the company said. This is the first esports-related partnership for QuadraClicks.
ESA also announced on Sunday that it will host the first Call of Duty League in-person LAN event of the year, featuring Envy Gaming¨s CDL team Dallas Empire.?
?ESA is a joint venture between the city of Arlington, Texas, and Esports Venues, LLC, which is owned by Texas Rangers co-owner Ray Davis and Texas Rangers President of Business Operations and Chief Operating Officer Neil Leibman. Esports Ventures holds a 10-year lease with the city to operate esports-related events in the venue.
Tags: CDLDallas EmpireEnvy GamingESPAT AIEsports Stadium ArlingtonJLab AudioMedia rightsNorth AmericapartnershipsQuadraClicksUnited Statest Texas